As Creative Director for Quontic Bank I lead a re-brand from generic stock photography and messaging to tested custom illustrations and a refined message. The strategic character-driven illustration system focuses on being trustworthy, relatable, and empowering. Its cleverness doesn't knock you over the head. It's an aha moment, a wink, a sprinkle of cheekiness. It's not silly, but it can be playful.

 

Over my time at Quontic I lead the redesign of the entire 70+ page website and created 170+ custom illustrations and animations. This drove a 20%-50% increase in conversion rates across key web pages.