BCC Interactive Branding
ROLE: Creative Direction, Design and Animation by Jody Pritchard
BCC Interactive is a search engine optimization company with a mission to accelerate its clients' revenue growth with measurable results. I created a new brand system that reflects their direct voice, focus on growth, and an effective and energetic approach.
Color Palette
The BCC palette uses vibrant colors to build energy and joy. Browns and beiges upgrade typical blacks and greys, adding warmth while maintaining contrast. A familiar blue is used to build trustworthiness for key interactions. Yellow highlights narratives and boosts energy, while green symbolizes growth. Oranges are used to add warmth, keeping the palette joyfully vibrant.
Graphics
BCC blends trustworthy relatable elements and bold direct graphics to create an approachable and distinct brand. Collaged images have the easily read directness of photographs, but with a curated more intentional edge. Only the most important elements for narrative are selected, the rest is cut out. They are distinguished with texture, color and direct narrative. Collages are balanced with vector accents and a bitmapped texture as a playful nod to the digital nature of their work.
